Tactical voting guide · North West

Preston

Winnable if the right unites

Our Recommendation

Vote Reform UK

The right-of-centre vote in Preston is split. Together the right-of-centre parties out-poll Labour — uniting behind Reform UK wins the seat.

Projected vote share

Projected winner: Labour. Right-of-centre parties combined: 41.8%.

38.7%

of Conservative and Restore Britain voters switching to Reform UK would be enough to win it — around 2 in 5.

Labour 32.0%
Reform UK recommended 25.8%
Other 12.4%
Conservative 11.5%
Green 8.8%
Liberal Democrat 5.1%
Restore Britain 4.6%

The 2024 general election in Preston

Labour won Preston in 2024 with 35.0% of the vote. On the right: Conservative 13.0% and Reform UK 14.3%.

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Nearby constituencies

Projections combine the 2024 result, published seat-level MRP polls, current national polling and recent local election results. They are a guide to where the right-of-centre vote is split, not a forecast of the result. How the recommendations work.