Questions and answers

To help right-of-centre voters avoid splitting the vote. In first-past-the-post elections, votes divided between Conservative, Reform UK, and other right-of-centre parties hand seats to left-wing parties, even when the combined right-of-centre majority is larger. This site tells you which of the parties is best placed to win in your specific constituency so you can make your vote count.

To level the playing field. Tactical voting sites for left-of-centre voters are well established: at the 2024 general election, Best for Britain’s GetVoting, StopTheTories.vote and tactical.vote all told voters which candidate was best placed to keep the Conservatives out, seat by seat. Right-of-centre voters had nothing equivalent. As far as we know, Voting Right is the first tactical voting site built for them.

The aim is a democracy that works better for everyone. Under first past the post, a seat can be won by a party most local voters voted against, simply because the rest split their vote. Showing voters where their vote counts most helps the result reflect what people actually want. Tactical voting is legal, open and long-standing in British elections; we are making the same information available to voters on the right.

The site is written for right-of-centre voters, in the same way the left’s tactical voting sites are written for theirs. Within that, it does not favour any party. The recommendation in every seat follows one published rule: back the right-of-centre party with the highest projected share. Sometimes that is Reform UK, sometimes the Conservatives, sometimes Restore Britain, wherever the numbers point.

Voting Right is independent, with no affiliation with, or funding from, any political party. The projection uses only public data (general and council election results, and published polls from members of the British Polling Council), and the method is set out in full. If you think a seat is wrong, tell us with your evidence; we correct recommendations where the data supports it.

Tactical voting means voting for your second-choice party when your first choice cannot win, in order to prevent an outcome you find worse. In right-of-centre terms: back whichever of the Conservative Party, Reform UK, or another right-of-centre party has the best chance of winning in your constituency, rather than splitting the vote and letting left wing parties through.

We project each party’s vote share in every seat, then recommend the right-of-centre party with the highest projected share. That is the whole rule, and it is the same in all 632 seats.

The projection draws on the 2024 general election result, the large published MRP polls that estimate every constituency, current national polling, this year’s local, Senedd and Holyrood elections, and sitting MPs’ personal vote. The details are in the next answer.

Every constituency goes through the same steps:

1. 2024 baseline. Each seat starts from its actual 2024 general election result.
2. Defections. Where an MP has changed party since 2024, their support moves with them to the new party.
3. Polling. Each party’s share moves in line with how its national polling (or Scottish and Welsh polling) has changed since 2024, keeping the differences between seats.
4. MRP polls. MRP polls survey tens of thousands of people and model the result in every constituency. We average the recent ones and give that average about two-thirds of the weight in each seat. They are the biggest single input.
5. Incumbency. Sitting MPs get a small personal vote bonus.
6. Local elections. Where this year’s council, Senedd or Holyrood results show a party clearly stronger or weaker in an area than the projection, it is nudged part of the way towards what people actually voted.
7. Left tactical voting. We assume some Green and Lib Dem voters switch to whichever left-of-centre party is strongest in their seat, as happened in 2024.
8. By-elections. Each seat page shows the most recent result, including any by-election since 2024. The projection still starts from the 2024 general election: national polls have moved since each by-election, so starting from a by-election result would overstate whoever won it.

Every input is public. No party is favoured: if the numbers say a party is the strongest on the right in a seat, that party is recommended.

Projections are updated as new MRP and national polls are published and as local election results come in. Polls are snapshots, so treat the recommendations as a direction of travel rather than a precise forecast, especially where the margin between parties is small. If you have local intelligence suggesting the model is wrong for a specific seat, email us.

A “Could win” seat is one where the combined right-of-centre vote exceeds the projected winner’s total, but those votes are currently split across multiple parties. In these seats tactical voting could flip the result, so they matter most for this campaign. You can filter for them on the All seats page.

On current projections, yes. The chart on the homepage shows seat totals with no switching, with half of the voters for weaker right-of-centre parties switching to the strongest one in their seat, and with all of them switching. Even the half-way case turns a split right that trails Labour into a clear majority. The map lets you try any figure in between.

The hard part is coordination: voters need to know which party is strongest where they live. That is what this site is for.

• 2024 general election results from the House of Commons Library (CBP-10009), for all 632 GB constituencies.
• MRP polls published by members of the British Polling Council, with an estimate for every constituency.
• National polling from British Polling Council members, with Scottish and Welsh figures where available.
• Local election results: the 2026 English council elections and council by-elections since 2025 (via Democracy Club), the 2026 Senedd election and the 2026 Scottish Parliament election.
• Incumbency and defections: public information on sitting MPs and party changes since 2024.

The model is based on 2024 results, current polling, local election results and incumbency. If you believe the recommendation is wrong, email us with the constituency name, what the site shows, and what you believe it should show (with a source if possible). We review all reports and update our recommendations where the evidence supports it, so long as it is data driven.

No. This site is entirely independent and has no affiliation with, or funding from, any political party. The recommendations follow the data: whichever right-of-centre party is strongest in a constituency gets recommended, regardless of which party that is.

Voting Right | Uniting The Right UK is an independent, volunteer-run project with no party affiliation. If you’d like to get involved, share local intelligence about specific seats, or report an error, get in touch at info@unitetherightuk.com or follow us on X (@UniteRightUK).

• Share the site with right-of-centre voters in your area
• Follow and repost @UniteRightUK on X
• Send us local intelligence about specific seats: candidate profiles, canvassing data, local issues
• Email info@unitetherightuk.com if you spot a data error