Stop Splitting the
Right-Wing Vote

In 2024, Labour won hundreds of seats because the right-of-centre vote was divided. Enter your postcode to find which party is best placed to win in your constituency.

Based on 2024 results and current national polling. Projections updated periodically.

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Explore the data

Constituency Map Interactive map showing projected seat colours under 0%, 50%, and 100% tactical voting — pan, zoom, and click any seat for a recommendation View Map → All Constituencies Full sortable, filterable table of recommendations for all 632 GB constituencies — search by name, filter by country, party, or status View Table →

What Tactical Voting Could Achieve

Projected GB seats won under three scenarios, based on 2024 results and current polling

Why Tactical Voting Matters

01

The Problem

In the 2024 General Election, the right-of-centre vote was split between the Conservative Party and Reform UK. Labour won hundreds of seats with as little as 30% of the vote because the opposition was fragmented.

02

The Solution

By identifying which right-of-centre party polled strongest in your constituency in 2024, you can vote tactically at the next election and avoid wasting your vote to the split.

03

What We Assess

We start with the 2024 General Election results for the Conservative Party and Reform UK, then apply current national polling and account for the emergence of new parties such as Restore Britain to project which right-of-centre party is best placed to win in your constituency today.

As Seen In

“A website called Unite the Right UK, founded last week, uses national polling to predict which seats are winnable if tactical voting is employed and whether a Reform or Conservative candidate should be prioritised in that area.”
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“There has to be some accommodation between Conservative and Reform at some point. The proposed ideas could also see the two parties limit attacks on each other during campaigns and coordinate their messaging to encourage voters to cast their ballots tactically.”
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Get in Touch

Have a question, a local tip, or intelligence about a seat that the model isn't capturing? We want to hear from you.

✉ info@unitetherightuk.com Follow @UniteRightUK