Con Reform Restore Lab LD SNP Green Plaid

“If half switch”: half of those backing a weaker right-of-centre party vote for the strongest one in their seat. One hex per seat.

Tactical voting for the right, seat by seat

Stop splitting the right-wing vote

In 2024 Labour won hundreds of seats on a split opposition. Enter your postcode to see which right-of-centre party is best placed to win where you live.

Built from the 2024 result, current polls, the large MRP polls and this year’s local elections. How it works

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The national picture

What tactical voting could do

Projected seats at the next general election, depending on how many right-of-centre voters back the strongest candidate in their seat.

Projection for all 632 seats in Great Britain. 326 seats is a majority. Try your own figure on the map

Three parties, one aim

Split three ways, the right-of-centre vote hands seats to the left. Behind whichever party is strongest where you live, it wins them.

Nigel Farage
Nigel FarageReform UK
Kemi Badenoch
Kemi BadenochConservative
Rupert Lowe
Rupert LoweRestore Britain

Voting Right is independent and not affiliated with any party or politician. Photos: UK Parliament, CC BY 3.0.

How the recommendation is made

Every seat starts from its 2024 general election result. We move each party’s share in line with current polling, blend in the large MRP polls that model every constituency, and check the result against how people actually voted in this year’s council, Senedd and Holyrood elections. Sitting MPs get a small incumbency bonus, and MPs who have changed party take their personal vote with them.

The recommendation is simply the right-of-centre party with the highest projected share in your seat. We don’t favour any party, and the same rule applies in all 632 seats.

Read the full method

As seen in

“A website called Unite the Right UK, founded last week, uses national polling to predict which seats are winnable if tactical voting is employed and whether a Reform or Conservative candidate should be prioritised in that area.”
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“There has to be some accommodation between Conservative and Reform at some point. The proposed ideas could also see the two parties limit attacks on each other during campaigns and coordinate their messaging to encourage voters to cast their ballots tactically.”
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